Retail Sampling Information

Table Set Up: Include the following on your Seagram's Escapes Sampling Table:

• Seagram's Escapes Case Card

• Sampling Cups

• Brand & Flavor Description Sheet

Product Selection

• Be sure to serve cold

1. Welcome with a taste of Jamaican Me Happy!

Script: “Seagram’s Escapes Jamaican Me Happy is our top flavor and available in our #1 selling variety pack or as a 4pk.”

2. Try another flavor

Script: “We offer a large variety of the best tasting flavors; would you like to try a Strawberry Daiquiri or Calypso Colada?”

3. Inform of any MIR or Sweeps

Script: “Be sure to take your MIR form’ or ‘Be sure to enter yourself for a chance to win XYZ, brought to you by Seagram’s Escapes”