Retail Sampling Information

Set Up Info

• Table Set Up: Include the following on your Seagram's Escapes Sampling Table:

  • 2022 Seagram's Escapes Hybrid Card

  • Sampling Cups

  • 2022 Seagram's Escapes Brand & Flavor Description Sheet

• Product Selection

  • Be sure to serve cold

    

    

Consumer Communication

1. Welcome with a taste of Jamaican Me Happy!

   Script: "Seagram’s Escapes Jamaican Me Happy is our top flavor and available in our #1 selling variety pack or as a 4pk."

2. Try another flavor

   Script: "We offer a large variety of the best tasting flavors; would you like to try a Strawberry Daiquiri or Calypso Colada?"

3. Inform of any MIR or Sweeps

   Script: "Be sure to take your MIR form" or "Be sure to enter yourself for a chance to win XYZ, brought to you by Seagram’s Escapes"

For answers to some commonly asked questions, visit our Frequently Asked Questions.